Going Digital:

The race to meet B2B customers' evolving expectations

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In Q3 2017, Behalf surveyed decision makers among its network of B2B payment acceptance partners to identify common goals and pain points. Two key themes emerged:
  • 1
    Online shopping has changed buyer behaviors, shifting the dynamic of the buyer-seller relationship. Business buyers, who previously leaned heavily toward relationship-oriented purchasing decisions, now evaluate their product and service choices online.
  • 2
    Online retail giants like Amazon have doubled down on their focus within the B2B segment, posing a significant threat to traditional wholesalers. Even the most established B2B players are feeling this pressure on their sales models and rushing to transform delivery channels to catch-up to their customers’ increasingly digital demands.
This paper explores the challenges facing B2B merchants in the digital marketplace era and offers an innovative technology solution.

About Behalf

Behalf is more than just a convenient way to accept payment: Behalf is Terms On Demand.
Offering your customers flexible payment terms is proven to increase sales by 10-20% or more.*
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    Close More
    Instantly pre-qualify prospects for financing and quote large deals in weekly or monthly installment payments*
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    Increase Average Order Value
    Repeat customers buy more, more often with extra buying power and up to 6 months to pay*
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    Get Paid Fast
    No matter how long your customers take to pay, you receive payment within 1 business day*
*Results may vary. Rates are assigned at application approval and are based on the applicant's creditworthiness.